1. Build the tracking code for the link using RavenTools form:
http://raventools.com/gaconfig/google-analytics-event-tracking/general-event/
2. Insert the tracking code into your link e.g.
<a href=”http://bigapple.com/login” onClick=”ga(‘send’, ‘event’, { eventCategory: ‘Survey’, eventAction: ‘Take Survey’, eventLabel: ‘Clicked’});”>Login</a>
1. Remove Yoast Analytics plugin if installed
*caused a number of tracking and confirmation issues
2. Make sure Google Analytics Universal tracking code is setup
3. Edit the contact 7 form > Scroll to “Additional Settings” > Insert the following:
on_sent_ok: "ga('send', 'event', 'Contact Form', 'sent');"
4. Login to the analytics admin panel and add a new goal
Goal Setup – Custom
Goal Description – Name and Type: Event
Goal Details:
Save
5. Fill in the form > Take a look at Real Time reporting – Conversions to see the Contact Form goal in action
Google Adwords Configuration
Append the following to the destination URLs of your ads: ?kw={keyword}
This will dynamically enter the keyword into your ad’s destination URL i.e. it will add what the user has searched for.
Landing Page Code
The following PHP code takes the keyword the user searched with to find your Ad and then click on it:
<?php
if ($_GET['kw'])
{
$kw = htmlentities($_GET['kw']);
}
?>
<?php
if ($_GET['kw'])
{
echo "<div id='adwords'>You searched for <b>\"".$kw."\"</b> on www.google.com.</div>";
}
?>
It lifts the keyword and displays it on screen.
Manually test with the URL the page is on – http://www.domain.com/landingpage/?kw=bigtester – You searched for “bigtester” on www.google.com should appear on screen.
Credit goes to – http://streamlinemetrics.com/blog/adwords-conversion-rate-optimization-tip-add-keyword-to-landing-page-with-dynamic-keyword-insertion.php
After a few hours head scratching I was finally able to make sense of the lunametrics code which essentially looks for embedded YouTube video(s) on your page and triggers event tracking on Google Analytics for:
1. Insert the following code into page inside the body tags:
<script src="//cdn.jsdelivr.net/youtube-google-analytics/8.0.2/lunametrics-youtube.gtm.min.js"></script>
*Page obviously must have Google Analytics tracking code within the <head> tags
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